Pantone has announced its Color of the Year for 2016 and for the first time ever, the chosen color is a blend of two, Rose Quartz and Serenity. “Why two?” you might reasonably ask….
Pantone says, “As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfil our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
By choosing the combination of girl pink and boy blue, Pantone is making a socio-political statement too.
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
For the graphic artists and web designers, Rose Quartz is Pantone 13-1520, #F7CAC9, and Serenity is Pantone 15-3919, #92A8D1. The full colour standards are available from Pantone.
For fashion aficionados, Pantone has prepared a series of desktop wallpapers so you can really show off your cool color credentials.
As ever, we can expect to see these Rose Quartz and Serenity incorporated into fashion and design over the coming year, though given the similarity to baby colors, it will be tricky to spot the real trends. Last year’s color, Marsala, is now officially out of favour.
